What could be better than keeping up with the times to make your business prosper? Proposing an offer or a business model adapted to current trends is an important guarantee of development and prosperity.
But actually, what does being fashionable mean?
Fashion can be defined as a temporary trend, a way of living or behaving specific to a place or time. In addition, the fashion effect extends to many areas. In addition, it particularly affects the youngest categories of a population. Being fashionable therefore consists of conforming to a whole series of codes, more or less diffuse, to stick to a trend limited geographically and temporally.
Understanding your time
A company, whatever its sector of expression, which intends to be fashionable, must know how to appreciate the trends of the moment, anticipate them, or even create them! A challenge that is not easy. The entrepreneur is used to evolving amid tangible, quantifiable, and therefore immediately appreciable data. To be fashionable, he will have to rub shoulders with a more vague universe, with sometimes esoteric codes. Teenagers, for example, like to create a universe that is their own and reserved for them. They are an important breeding ground for future fashion effects. It is therefore up to the company to understand its time and develop an offer or a suitable marketing coating.
Current codes
To name just the major trends of the moment, green, artificial intelligence, community, and made-in France are all popular today. Companies like La Ruche qui dit oui, Blablacar, Airbnb, Le Chocolat des Français, and Le Slip Français are riding these trends. They are known to be fashionable. The latest of these trends, relatively recent, is particularly interesting. By highlighting French know-how and quality, entrepreneurs have been able to establish themselves and prosper in sectors considered saturated. The car manufacturer Renault has sensed this trend and adapted its marketing, which has gone from comically mocking German quality to highlighting French creativity.
The power of social media
To be truly on trend, a business must understand the importance of social media in spreading contemporary trends and lifestyles. Platforms like Instagram, TikTok, and Twitter have become major vectors of cultural and social influence. By actively engaging on these platforms, sharing relevant content, and interacting with their audience, businesses can not only follow emerging trends but also influence them. Viral campaigns, collaborations with influencers, and building online communities are all effective strategies to stay on top of fashion and connect with a young and engaged audience.
Constant innovation
To be truly trendy, a company must cultivate a culture of constant innovation. This means not only anticipating future trends but also creating them by offering unique and disruptive products or services. Trendy companies don’t just follow the trend, they create it. They invest in research and development, encourage creativity in their teams, and constantly stay on the lookout for opportunities to innovate. By taking a proactive and visionary approach, these companies can not only stay relevant in an ever-changing environment but also shape the future of their industry and inspire others to follow their lead.
How to get started?
Of course, there are companies that by nature stick to fashion since their creation is part of the current trend. This is the case of companies like Blablacar or Airbnb whose creators have not only realized the opportunities of the digitalization of society but also greatly contributed to the popularization of the community economy resulting from social networks. Nothing prevents others from getting involved!
It is either a matter of adapting its model or of declining adapted marketing and communication. It is not simple and there is a great risk of falling into imposture or caricature. The shift and the dosage must include a significant amount of sincerity! Do it well and make it known in some way! A company that would commit to this direction could not do without one or more recruitments of executives from the category generating the fashion effect. As trend gurus, they will have to be able to guide this change of direction.
Being fashionable is not easy. It is not only about keeping up with the times but also about managing the rapid developments of changing trends. A challenge, certainly, but one that can pay off big!