Social networks are on the rise and no one can ignore their impact on Internet users and therefore on consumers. Through them, a new word of mouth has emerged. Instead of being transmitted from one person to another, slowly, information can be transmitted to millions of people, in just a few clicks.
Companies have understood that the web is a means of choice for communicating on a large scale and at a lower cost. Here are five examples of brands that have been able to take advantage of social media.
The MinuteBuzz case going 100% social and 100% video
Launched in 2010 by Maxime Barbier and Julien Boyé, MinuteBuzz changed its business model at the end of last year. The most powerful entertainment media among Millennials took the risky gamble of stopping publishing articles and closing its website. Followed by nearly 8 million people on Facebook, the platform dedicated to 18-35-year-olds has thus pivoted to become 100% social and 100% video. The TF1 group is also reportedly on the verge of making television campaigns on the page go viral.
Etam: well-targeted advertising
The famous clothing brand, which has recorded more than 1,219,000 “likes”, is aimed specifically at women on social networks (Facebook, Twitter, Instagram, YouTube, Snapchat, and even Pinterest), its core target. Banners, videos, competitions, or simple images are used to promote the brand. A bet that seems to be working since established in 1916, the Etam group has 13,580 employees and its French subsidiary achieved more than 818.6 million euros in turnover in the territory for the year 2016.
McDonald’s France makes people hungry on social networks
The American fast food chain, McDonald’s France, uses social media such as Facebook or Instagram to publish more and more images, photos, or videos related to its brand (new products, promotions, etc.). By trying to make everything tempting, it plays on the subconscious of Internet users to encourage them to consume and displays more than 1,573,000 “likes” on its Facebook page. Established in France in 1979, with 1,380 restaurants and nearly 70,000 employees, the chain serves no less than two million meals per day. Today, it has attracted many people to its Drive restaurant and social networks have served as a vehicle for transmitting information to customers and have highlighted its ability to bounce back in all circumstances.
Demotivators rely on unusual content
Created in 2010, the first global entertainment media (lifestyle, food, travel, culture, entertainment, science, home, family, entertainment, etc.) in France seems to have understood the challenge of social media. Its leitmotif? To inspire and inspire its readers through unusual content. With a community of four million subscribers, on Facebook, Twitter, and Instagram, nearly 200 million pieces of content are viewed every month.
Le Slip Francais a multi-network brand
Facebook, Twitter, Instagram, YouTube, and Snapchat, are some of the social media invested by the brand specializing in underwear, men’s accessories… and recently women’s! A textile manufacturing “made in” France that is making headlines on the networks. Founded in 2001 by Guillaume Gibault, this mix of French know-how and modern means of communication is the perfect example of 3.0. But, Guillaume Gibault has had to use all his communication skills in recent months to counter a Bad buzz that spread in a few hours on social networks because of unacceptable behavior by some of his employees.
Finally, don’t forget that the goal is not to fit into a box and resemble the examples cited above. “Being an entrepreneur today” also and above all has the ambition of remaining one tomorrow, which is often synonymous with innovation.